It's not all bad news for Toyota, however, because KBB.com also takes a look at each brand's market share of interest among new car buyers. Toyota leads the way at 13.4 percent, with Honda, Ford, Chevrolet and Nissan rounding out the top five in that order.
Here's how the Top 20 Most-Researched Vehicles for 2010 breaks down
1. Honda Accord
2. Honda Civic
3. Toyota Camry
4. Honda CR-V
5. Hyundai Sonata
6. Nissan Altima
7. Honda Pilot
8. Ford Mustang
9. Toyota Highlander
10. Toyota RAV4
11. Toyota Sienna
12. Honda Odyssey
13. Chevrolet Equinox
14. Toyota Corolla
15. Ford Fusion
16. Ford Escape
17. Toyota Prius
18. BMW 3 Series
19. Chevrolet Camaro
20. Volkswagen Jetta
Source: auto blog
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Toyota camry