Ali, who has worked as a model for several commercials in Pakistan, has also acted in Pakistani TV serials "Lunda-Bazar", "Kanch Ke Par" and teenage sitcom "Kollege Jeans".
Films apart, Ali is also focussing on music, his first love. The musician's new album "Jhoom" was recently released by Yash Raj Music in India and worldwide and by Ali's own label Alif Records in Pakistan.
"This time I have tried to make timeless music rather than something that is interesting only for a week or so. I made what my heart liked and not what I felt would be popular in the market," said Ali, who has earlier released two albums titled "Huqa Pani" and "Masty".
"As far as inspirations are concerned, I was just thinking that the music that is created today, the soul is missing, secondly it doesn't touch a chord and thirdly it has no shelf life. So I wanted the music that I compose has all of the above."
"Initially I was driven by the commercial aspect of music; now it's driven more by the spiritual aspect," he added.
"Jhoom", which has 12 tracks, took the musician three years to complete. Even though the market for non-film albums is not booming at the moment, Ali is unfazed by the trend and says he will keep trying and hope for greener pastures.
"I'm a singer, my job is to keep creating music, I can't get bogged down by the market scenario or commerce of it. I could have been if I was looking for money, but I'm not looking for money from this album.
"I'm looking to earning respect from this album. Nowadays I know releasing a non-film album is not very favourable, I wish it was. Music channels are not playing the songs, but I think it's our responsibility as artists that we don't stop doing something we believe in. I feel if you are sincere towards your music it just finds it's way into people's hearts," said Ali.
Source: TOI
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